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Children in orphanages got the Taste Of Mothers Love

Children in orphanages got the #TasteOfMothersLove in the most touching and inspiring way

  • Mother’s Recipe brought together 100 Mothers to celebrate Mothers Day with close to 300 children in orphanages across Mumbai & Delhi
  • The initiative in Delhi NCR saw participation from  mothers at Bal Sahyog, Connaught Place and SOS Children’s Village India, Faridabad

There is an instinct in a woman to love her child the most – and an instinct to make any child who needs her love, her own. – Robert Brault

 

: A warm Sunday morning provided the perfect setting as Mother’s Recipe hosted a special initiative #TasteOfMothersLove, an activity that invited mothers from the city to join them to celebrate and share their love with children who don’t have a mother. The brand partnered with orphanages across Mumbai and Delhi NCR for this touching initiative.

The premises of Bal Sahyog, Connaught Place and SOS Children’s Village India, Faridabad came alive over excited conversations, bales of laughter, riveting music and dance, fun activities like, card making workshop, photo booth with props, cake cutting ceremony and a dance competition among others. The highlight of the celebration was the joy on the faces of the children when Mother’s Recipe distributed gifts to each child and when the mothers fed all the children some delicious cake. It was a heartwarming moment of Maa ke haatho ka pyaar, an experience that mothers & children enjoyed equally.

Undertaken every year on the occasion of Mother’s Day, #TasteOfMothersLove is a touching initiative by Mother’s Recipe to introduce mother’s to the idea of sharing love and happiness with the wonderful little children living in orphanages, making it memorable and enriching for them all.  

Brainchild of Ms. Sanjana Desai, Head Business Development, Desai Brothers Ltd said, “Words cannot describe the unmatched energy and sea of emotions each one of us experienced today. The mothers had so much love to share and watching them embracing the children, feeding them & playing with them, was truly the greatest feeling. The children are so talented and were very warm and welcoming. We are delighted with the response and more importantly overjoyed to have been able to make a difference to their lives. We have also donated proceeds to each orphanage & will be extending the initiative to all our consumers across the country by donating proceeds from the sales of our special Mothers Day Mixed Pickle Bottle, allowing them to make a difference to the children in these orphanages.”  

“The ambitious campaign which started three years ago, at present has spread mother’s love with more than 900 mothers to 950 children in 18 orphanages across India. We hope to have many more hands joining the cause in the years to come”, she concludes 

The day was culminated by distributing gifts and goodies to all the kids, thanking the caretakers and the mothers for their formidable support & for sharing their love.

Glimpse of last year’s event: https://www.youtube.com/watch?v=-eb_CU9vYuc&t=3s

 

About the company

Desai Brothers Limited, which diversified into Food business in 2002 under the brand name 'Mother's Recipe' has witnessed exponential growth, CAGR of over 25% and has a strong presence across India and the global arena especially in the Middle East, Australia, US, Canada and UK, being one of the largest providers of traditional & authentic Indian taste exported to more than 40 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes.

The Mother’s Recipe brand with a robust distribution network across the country caters to diverse formats ranging from mom &pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defense and to Hotel Restaurants & Cafes (HORECA ) / Food Service outlets.

With the recent acquisition of Kolkata based ELMAC brand and company’s foray into the online space, it is eyeing a growth of 30% in the current financial year.

May 15, 2017
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