Cuemath enters fast-growth phase

After-school learning startup Cuemath enters fast-growth phase

On-boards Anuroop Krishnan as Head of Marketing

  Cuemath is an after-school math learning program for KG-8th grade students that is revolutionizing the way math is being learnt across the country. As part of its growth impetus, Cuemath is expanding its team and presence across India. In line with these expansions, Cuemath announced the appointment of Anuroop Krishnan as Head of Marketing to lead the company’s growth phase. 

Anuroop joins Cuemath from Stayzilla where he was Vice President - Marketing and led all brand communication, brand-consumer initiatives and growth.

“We are excited to have Anuroop onboard. We have made great strides in the past years by bringing to children a passion for and excellence in math, and this year we are focused on expanding our presence across India by adding a number of new cities to our fold. These are exciting times for the brand (Cuemath). Anuroop’s previous stints and the scale of his projects aligns with our requirements, and we are happy to have Anuroop join the team and help Cuemath in its growth trajectory.” said Manan Khurma, CEO, Cuemath.

Anuroop comes with over a decade of experience in marketing and sales. Before a brief stint with Stayzilla, he was instrumental in shaping Truecaller’s growth in India as Director, Marketing and Sales, and spent his formative years in Nokia.

Anuroop will be spearheading marketing and growth initiatives at Cuemath. Driving growth and improving the brand experience for each stakeholder while making Cuemath an all-India phenomenon will be some of his key projects.

“I am excited to be part of Cuemath and am looking forward to working with the team. I feel this is a great opportunity to change the perception of mathematics among children and to build a brand that makes math loved, and learnt as a life-skill as opposed to something one needs to pass an exam..” said Anuroop Krishnan, Head of Marketing, Cuemath.

About Cuemath

Cuemath is a math excellence program for students in KG to grade 8 and is offered through home-based centers. Cuemath is headquartered in Bangalore. Cuemath’s core team comprises of math, education and technology experts from IIT, IIM, Stanford, Cambridge and Harvard. The unique multi-format learning system that they have created caters to every child’s need - it is powerful, personalized and engaging.

In December, 2016, Cuemath has raised $15 million in its Series B round of funding from CapitalG and Sequoia India. It had earlier raised $4.1 million in its Series A round of funding from Sequoia India in February 2015. The seed round of funding was done in 2014 by Unitus Seed Fund and Alok Mittal, a well-known early-stage investor.

Cuemath’s unique learning system covers math comprehensively and in an engaging way which the kids love. Data and technology are the backbone of the program - they define each student's learning trajectory and instruct the Cuemath Teacher Partners on exactly what to teach and how to teach it. Cuemath’s learning system is self-paced, tailor made for every student which in turn leads them to increase their understanding of the subject and fall in love with it.

May 15, 2017
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